Create content that works better for everyone
Far too much content is inaccessible.

Lots of us don't know about the simple things we could be doing to make our content work better. 

So our message isn’t landing. It’s not reaching the right people. 

If you want to increase your reach and improve understanding, then you need to be using language inclusively and accessibly. 

If you want to learn about inclusive and accessible language, you need to join Bold Type!

Image description: Ettie is a white woman in a pink shirt. She is holding a set of books on top of her head and looking up. 

Who should join Bold Type

Anyone who communicates

Whether you're communicating to 5 colleagues, or 50,000 people over social media, Bold Type can support you to become more inclusive and accessible, every time you do.

If you...

Struggle to get your message across, 

Lack confidence which means your comms never get sent, 

Pause before hitting send in case you get it “wrong”, 

Waste time on meetings to debate language choices (because you're not sure how to be inclusive), 

Find yourself saying “inclusive language is too complicated” or “it’s always changing, I can’t keep up”, 

Lose time to endless meetings, leaving your team frustrated that nothing’s happening 

Worry about PR disasters or audience backlash, if you say something that isn’t accessible or inclusive, 

Know that your content isn’t reaching the people you need it to, 

Worry that accessibility failures are hurting your reach, and holding your organisation back from achieving its goals. 

Don't worry, I’ve got you!


Many people think inclusive communications is complicated or difficult. 


It really isn’t!

What if you could…

Effortlessly create accessible content, without having to research what will work best for autistic, ADHD, blind, d/Deaf, tired or distracted people, 

Feel calm and confident that you're not disabling people with your content, 

Increase reach, engagement and impact by creating content that works for millions of disabled and neurodivergent people, 

Improve the clarity of internal communications so team members get the message, 

Have the biggest impact possible with your work? 

When you learn how to communicate more effectively you can achieve more.

You could...

Get time and energy back - no more trying to understand tricky emails or debating how to approach each tricky topic, 

Save more lives with your health information content (like my brilliant client, breast cancer charity CoppaFeel!),

Support vulnerable customers better, like Starling Bank.

News flash… you can make your content work better for everyone, so you can focus on impact.

"Bold Type is a truly brilliant course, that covers all the principles of inclusive and accessible comms and helps you put them into practice. It has been thought-provoking, uplifting and very impactful for our organisation. Highly recommend!"

Communications Officer
UK charity

"This course really is thought-provoking and provides you with so much to think about and so many things that you can implement that is really going to live much longer than the course. So in terms of value you're going to get out of it, I think it's incredibly rich"

DEI officer
RIBA

"Aut dicta commodi nostrum quidem delectus molestiae ad et ex odit."

Samantha
CEO / Founder

"Aut dicta commodi nostrum quidem delectus molestiae ad et ex odit."

Samantha
CEO / Founder
What you will come away with

When you leave Bold Type in December 2025, you will have...

Confidence

Confidence in comms so you can speak up, hit send, and create content that works better for everyone. 

The tools to weigh up different options, and make decisions in complex situations.

Knowledge

Deep and broad knowledge across inclusive language and accessibility, from writing screenreader-friendly content to how to approach inclusive language in your next marketing campaign. 

Resources

Recordings of every call. 

Tools, guides and tips shared in every session. 

Exclusive access to a library of resources that I’ve curated (so you don’t have to trawl the internet looking for them).

Support and accountability

A community of motivated and passionate communicators learning alongside you, for 3 months. 

Live masterclass sessions (plus recordings if you can't join live). 

Lifetime connection to a community of people who have done the course. 

Lifetime support afterwards, through our private Slack community.

What people on Bold Type have said
Videos

Lienke, DEI manager, shares their experience on Bold Type:

Mai, Communications lead at TERN, talks about her highlights on Bold Type:

Testimonials

"Since I finished the course, I’ve been much more aware of non-inclusive language and finding alternatives. 


For example, rather than saying ‘blind spot’, I use ‘lack of awareness’ or ‘knowledge gap’. I’ve started using text-to-speech to listen to my drafts. This tech helps me catch and fix clunky sentences. And I remind myself to use specific terms instead of generic umbrella terms, or euphemisms, wherever possible. "

Dawn Kofie
Content designer

Image description: A LinkedIn post from Jodie Hoskin, Marketing manager at Media Trust, which reads "I can't recommend Bold Type with Ettie Bailey-King enough! Ettie is an exceptional trainer, and frankly a fountain of knowledge when it comes to inclusive language. I feel so lucky to have come across this course as part of my work with Media Trust. I'm just over half way through the course myself, and I already know that I am a better communications professional because of it. Comms friends, sign up for Bold Type's next cohort today!"

The specifics

Things to know

We start on 23 September 2025.


The course runs for 12 weeks.


Each session is 2 hours on a Tuesday 10am to 12pm (GMT).


You’ll also need around 30 minutes extra each week.


This is so you can: 

- Watch short, optional videos to enhance your learning (around 10 minutes), 

- Reflect on the content, 

- Connect in the Slack community with other learners.


We use: 

- Zoom for our live sessions, 

- An online learning portal where you can find all the captioned recordings, worksheets and extra resources.

Pricing

The full price for your 12-week Bold Type course is £2,200. 

 

I offer a range of payment plans to make the course financially accessible for you. On this page you can either pay in full, pay a deposit to secure your place, or pay over a number of months. 

 

If a different payment plan would work better for you, email hello@FightingTalk.uk and I’d be happy to discuss other options.

Early bird offer

If you book before 31 August 2025 at 5pm BST you'll get a free 1 to 1 coaching session with me on any aspect of inclusive and accessible communication. This session is normally valued at £350.

Discounts and pricing plans available
Group discounts

 I offer a group discount for any organisation sending more than 1 person. 


 If you'd like to send more than 1 person on the course, send us an email on hello@FightingTalk.uk. Let us know how many people you're planning to send, and we'd be delighted to apply a group discount. 

Solidarity

If you don't have access to employer funding and you can't afford a place on the course, you can apply for a solidarity place. 


To apply for a free or reduced-price place on the course, please fill out the solidarity place google form by 5pm (GMT) on 31 August 2025. Applications made after this date will not be considered. 


In this application, I’ll ask you to: 

  • Briefly describe who you are, 
  • what your work is, and 
  • any reasons you need a solidarity place. 


Please only share what you're comfortable with and please don’t share anything that would be traumatic for you to share, or information that might put you at risk. 


The majority of free places will go to people who are under-invested in, including: 

  • Black people, 
  • people of the Global Majority, 
  • disabled and neurodivergent people, 
  • LGBTQIA+ individuals, 
  • women and anyone who’s marginalised for their gender. 

Charity

Charity places are "pay what you can." 


Email hello@fightingtalk.uk to apply for a charity place. 


  • Suggested amounts: 
  • Micro charities: £500 
  • Small and medium-sized charities: £1000 
  • Large charities: £2000 

Meet your trainer, Ettie

Image description: Ettie is a white person with dark blonde hair. She’s wearing a pale pink shirt, and leaning towards the camera with a kind and welcoming smile. 

Hi, I'm Ettie. I help people communicate in ways that work better for everyone.


I’ve spent over 10 years working in communications roles. I've been a charity marketing director, a director of external relations, a social media manager, content strategist, and communications officer. 


I've been in the weeds of putting content out.


I know what it's like to be constantly busy, managing 5 social media channels, a website, a newsletter and to ask myself “how on earth do I make sure this works for everyone? I hardly have time to eat lunch.” 


I’ve been through the pain of overthinking and worrying about inclusive and accessible communication, so you don’t have to!

I'm going to share with you my 5-step approach to making communication inclusive and accessible. 


I've helped thousands of people to become more inclusive and accessible, working with organisations from tiny grassroots ones to big names like Amnesty International, Decathlon, Harrods, Girlguiding, On, CoppaFeel, and many more to help them communicate inclusively and accessibly. 


Head to my “Who I’ve worked with page” for more information. 

 

My clients trust me to teach inclusive and accessible communication in a fun, practical way that really works. If communication is part of your job, I can help you to do it in a way that works better for everybody. 


I don't teach rules or tell you to follow “say this, don’t say that” guidance. When you join Bold Type, you’re getting the knowledge, support, space and time you need to consistently create content that works better for everyone. 


 Are you ready to change the way you communicate forever? I’m ready to support you to do just that.

Testimonials

See what previous Bold Types and other lovely folks have to say about working with me.

Anne talks about how she experienced Ettie as a trainer and facilitator on Bold Type

"The training is well organised with a clear schedule of topics, and is supported by additional resources in a learning portal as well as the possibility to catch-up on anything you’ve missed (including recordings of all the sessions)."

Lara, check out her blog post reviewing Bold Type!

Senior Journalist

"This course has been fantastic. Real, practical principles that are immediately applicable. I highly recommend it!!"

Michelle

Senior Journalist

"Some of the stuff that Ettie shared really helped me to support my clients in being more inclusive with the clients they’re working with."

Samantha

Senior Journalist

"I find myself awed by the value of the knowledge that's been shared. I joined the class to learn about accessibility best practices in writing, but I didn't think it would go as far as questioning the literal definition of "disability". 


The very language we use, the way how it shapes our world. Even something as simple as asking, "What is the cost of ambiguity in writing?" It's such a basic question, but hearing it phrased so simply, really made me think about my approach to writing and communication as a whole."

Jeanette, September cohort

Senior Journalist

Who has been on Bold Type

Here are some of the folks who have joined the course before:

A copywriter with a keen interest in inclusion. 

A DEI freelancer who wants to increase their content reach. 

A PR and marketing specialist who works on crisis comms and reputation management, 

A content designer in a full service agency, 

A head of communications for a group of charities, who needed the language to make DEI a bigger strategic priority, 

A purpose-driven PR professional, 

Social media managers, 

A corporate fundraiser, 

Internal and external communication leads, 

A communications officer who’s helping embed anti-racism in her organisation, 

A community engagement manager who wanted to reduce barriers to participation in their activities and campaigns, 

A volunteer co-ordinator hoping to reach under-served audiences, 

A corporate HR manager frustrated with the low appetite for and interest in inclusion in their workplace, 

A community-builder who wants to curate communities where everyone is supported, valued and welcomed. 

Are you ready to join Bold Type?

What we cover in 12-weeks

Image description: Ettie’s a white woman with light brown hair, standing on a rooftop in front of a brick wall. She’s wearing a beige top and a dark blue coat, with a badge that reads ‘human rights’ in white text on an pink heart. She’s looking straight at the camera, smiling.
  • 23 September, week 1: Introduction to Bold Type
    Introducing you to the course and each other. We co-create a community commitment and share our aims for the course and how we can support each other.

  • 30 September, week 2: Principles of inclusive language
    Learn the foundational concepts of inclusive communication and why it matters. Understand how language impacts our beliefs and behaviours.


  • 7 October, week 3: Disability and accessibility
    Understand what Disability is (using the social and human rights models of Disability), how content can enable or disable us, and how to make your content more accessible for blind, d/Deaf/hard of hearing folks, people with vestibular conditions, epilepsy, anxiety and more.

  • 14 October, week 4: Accessibility action week
    Practise creating accessible content, including how to write content that’s quick and easy to understand, how and why to write alt text and image descriptions.

  • (TBC) Disability Justice Masterclass with Sulaiman Khan
    Taught by the one and only Sulaiman Khan.


  • 21 October, week 5: Neuro-inclusive communication
    Learn how to make your content work better for ADHD, autistic, dyslexic, dyspraxic (and lots more) people, plus tired and distracted folks.


  • 28 October, week 6: Neuro-inclusion in action
    Practise creating neuro-inclusive content, including how to write content that’s ADHD, autism, anxiety and dyslexia friendly.


  • 4 November, week 7: Anti-racism masterclass with Collette Philip

    Guest expert Collette Phillip and (founder of anti-racist brand consultancy Brand By Me) leads this session              on anti-racist communication practices.

        

  • 11 November, week 8: Anti-racism action week
    Apply what you've learned about anti-racist communication, and practise writing in a way that's actively anti-racist.


  • 18 November, week 9: LGBTQIA+ inclusive communication
    Learn about gender, sexual orientation, pronouns and more. We’ll deepen our understanding of the spectrum of genders, gender presentations and sexual orientations, learn how to ask for, remember, change, use and offer our pronouns, and cover how to avoid misgendering people, as well as what to do if you do.


  • 25 November, week 10 - Gender inclusive communication 
    Learn about gender, sexism and how sexism shows up in language. We'll challenge this, learning how to communicate in a way that's accurate, moves us to action, and challenges gendered stereotypes.


  • 2 December, week 11 - LGBTQIA+ and gender inclusion action week
    Apply what you've learned about LGBTQIA+ and gender inclusive communication, and bring any questions or challenges you may have.


  • 9 December, week 12 - Reflection and next steps

    We'll tailor our inclusive and accessible communication playbooks so they reflect what we've learned over the        previous weeks, and meet our unique needs. We'll also take time and space to review our learning goals, see          how far you've come and celebrate your success.


  • Optional session 13 - Class reunion
    • An optional meet-up, scheduled at a time that works best for the group. You can bring along any questions or challenges for me or for your peers, have time to reflect together and network as a community.

"[My highlight was] definitely the sessions focused on disability, particularly the Disability Action Week, were the most impactful for me and the work I do.  


As a person working for a disability charity, I found the content provided really insightful and eye-opening (despite having done courses on accessibility before).  


I also really loved the Disability Justice Masterclass with Sulaiman - it was great to hear his perspective and find out more about the principles of Disability Justice. The masterclass was a great mix of information and humour, and I found it really engaging."

Dominika

Fundraising and Communications Officer at Caxton Youth

Access care 

As an inclusive and accessible communication educator, it's no surprise that I take accessibility extremely seriously.


As standard, I make all my masterclasses as accessible as possible for a range of people. Every aspect of how I teach, from the way I create my training deck to how I describe images, is designed to work better for disabled, neurodivergent, tired and distracted people.


In addition to all the standard access arrangements (like describing all visual images and including rest breaks) I work with you to meet any additional access needs you may have.


I will do everything I can to make Bold Type accessible to you.


But I can't guarantee to meet all access needs for the course starting on 23 September. 


If you need sign language interpretation into a sign language that is not ASL or BSL, I'll need extra time to arrange this. I'd need to invite you on the next course cohort in 2026.

Image description: Ettie is a white person with light brown hair. She’s wearing a cosy beige jumper, and leaning against a colourful wall. She’s facing to the right, and smiling. Photo by the wonderful Sarah Tulej.

What people said about access care

"For me the content is interesting and really well represented, I especially love all the little accommodations that are made without shouting about them. Such as praising every input so that no-one feels RSD [rejection sensitivity] and how Ettie reads out all comments and describes images etc. It's also making me feel more confident in what I already know and deepening my understanding in a lot of areas."

Rebecca Watmore
Client journey and accessibility lead

"I felt like you created a really inclusive space, with so much attention on what works for different people. 


I loved being able to keep my camera off and still participate fully. It's such a great course, Ettie Bailey-King and I'd highly recommend for anyone else thinking of taking it."

Marianne
Senior writer/consultant

Deposit

To secure your place on Bold Type 2025 you can either pay in full, or pay a deposit of £250 via the form on this page. 


If you choose to pay a deposit, you will then be invoiced separately for the outstanding balance, minus the cost of the deposit, which will be due before the course starts on 23 September 2025.

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    How we will store your information


    Only I (Ettie) will read the information that relates to solidarity places. But your message will come into a shared inbox. 3 people have access to that shared email inbox, so please be aware that 2 other people could technically see your message.


    We take security seriously, and will never share your personal information. We will also delete your information after the solidarity places have been allocated. You can also ask us to delete this information at any time and we will delete it on our side (although this won’t delete sent messages on your side).