Every time you communicate, you can make a positive impact by crafting
words that welcome,
stories that connect,
and content that works better for everyone.
Content that works better for everyone
What Bold Type is
Bold Type is a 12-week programme to help you
- learn everything you need to get clear on inclusive language and accessibility,
- confidently speak up about the topics that matter,
- turn communication challenges into opportunities for connection,
- develop practical skills for creating accessible content,
- be the best communicator you can be, and spread that knowledge to the people around you.
Each week, you’ll get new ideas and tools, create your own personalised resources to guide you in the future, and learn together through Q&A and co-working sessions.
All our sessions happen online on Zoom.
Who Bold Type is for
Anyone who communicates.
- Do you write emails and instant messages?
- Send out reports?
- Create social media posts?
- Present ideas to colleagues, lead meetings or facilitate workshops?
Whether you're communicating to 5 colleagues in your office or 5000 people over social media, Bold Type can support you to become more inclusive and accessible, every time you do.
What the course covers
Let’s start with what you won’t get. You won’t get:
- Judgement. I’m just not interested in shaming anybody; we’re all here to grow and develop, not to point fingers. Yes you’ll be challenged, but you’ll also be championed, supported and celebrated.
- Oversimplification. Inclusive and accessible communication is nuanced and we won’t hide from its complexity.
- A one-size-fits-all approach. (There isn’t one. We’'ll figure out your specific communication challenges and find what works for you).
Here’s what you do get
- You'll have me, Ettie, as your facilitator and learning partner
- A community of motivated and passionate communicators learning alongside you, for 3 months
- Live masterclass sessions (plus recordings if you can't join live)
- Exclusive access to a library of resources that I’ve curated (so you don’t have to trawl the internet looking for them)
- Lifetime support afterwards, through our private Slack community.
Want to hear from someone who's joined Bold Type before?
Lienkie joined the last Bold Type cohort, and she shares her perspectives on the course in this video testimonial.
Community is where the magic happens
Online resources and books are great, but…
Reading about inclusive communication doesn't always give you the confidence and practice you need to apply things to your own context.
You can understand what makes an email more accessible to screenreader users, or what makes a webpage easier to scan.
But that doesn't mean you can do it in a rush, in between back-to-back meetings, while also worrying about everything else on your to-do list.
Image description: Ettie is a white person with light brown hair. She’s wearing a cosy beige jumper, leaning against a brightly-coloured painted wall. She’s looking off to the right, and smiling broadly.
You know what really helps?
- a guide who has years of hands-on experience, who can demonstrate inclusive writing techniques, and is constantly learning about the latest developments in accessible communication.
- a supportive community of fellow communicators cheering you on and sharing their own inclusive writing journeys.
- regular practice sessions where you can apply what you've learned, get constructive feedback, and refine your skills.
Being part of a community that’s all going on a learning journey can feel amazing. There’s a collective energy that brings support, positivity, motivation and accountability. And you can’t get that from solo Google searches or occasional workshops. You need to practice these skills regularly.
Write, reflect on feedback, revise, repeat. And you need to learn from people with different perspectives from your own. People of different ages, classes, disabilities, genders, races, sexual orientations and so much more.
This way, you can communicate confidently and authentically.
And that's exactly what my 12-week interactive course Bold Type helps you do.
Early Bird Offer
If you book before Friday 23 August at 5pm BST you'll get a free 1-to-1 coaching session with me on any aspect of
inclusive and accessible communication. This session is normally valued at £350.
Testimonials
See what previous Bold Types and other lovely folks have to say about working with me.
Ben Gallagher, InRehearsal.
“Ettie’s ability to put people at ease without compromising the topic or learning is amazing.”
S, joined the June cohort
"Some of the stuff that Ettie shared really helped me to support my clients in being more inclusive with the clients they’re working with."
M, joined the June cohort
"Absolutely brilliant. It made me realise how much I didn’t know."
Sulaiman R. Khan, Founder and Chief Radical Officer of ThisAbility Ltd.
“Working with Ettie is a transformative experience filled with joy, thought-provoking insights, and unwavering support. If you’re ready to become an inclusive and accessible communicator, I can’t recommend Ettie highly enough.”
L. Joined the first Bold Type cohort in June.
“I think rather than providing you with "dos and don'ts, this course really is thought-provoking and provides you with so much to think about and so many things that you can implement that is really going to live much longer than the course. So in terms of value you're going to get out of it, I think it's incredibly rich.”
Meet your coach
Hi, I'm Ettie. I help people communicate in ways that work better for everyone. I've helped thousands of people to become more inclusive and accessible, working with organisations from tiny grassroots ones to well-known names like Amnesty International, Decathlon, Harrods, and Girlguiding.
They trust me to teach inclusive and accessible communication in a fun, practical way that really works. If communication is part of your job, I can help you to do it in a way that works better for everybody.
I don't teach rules or tell you to follow “say this, don’t say that” guidance. When you join Bold Type, you’re getting the knowledge, support, space and time you need to consistently create content that works better for everyone. Are you ready to change the way you communicate forever? I’m ready to support you to do just that.
Image description: Ettie is a white person with light brown hair. She’s wearing a cosy beige jumper, and leaning against a colourful wall. She’s facing to the right, and smiling. Photo by the wonderful Sarah Tulej.
The 12-week breakdown
Image description: Ettie’s a white woman with light brown hair, standing on a rooftop in front of a brick wall. She’s wearing a beige top and a dark blue coat, with a badge that reads ‘human rights’ in white text on an pink heart. She’s looking straight at the camera, smiling.
- Week 1: Principles of inclusive language
Learn the foundational concepts of inclusive communication and why it matters. Understand how language impacts our beliefs and behaviours.
- Week 2: Understanding systems of oppression (or 'Isms')
Explore how ableism, racism, sexism, and other systems of oppression show up in language. Learn to identify, challenge and dismantle harmful communication practices.
- Week 3: Action week: put principles into practice
Apply what you've learned through practical exercises. Update your personal inclusive and accessible communication playbook.
- Week 4: Neurodivergent-friendly communication
Learn how to make your content work better for ADHD, autistic, dyslexic, dyspraxic (and lots more) people, plus tired and distracted folks.
- Week 5: Disability and accessibility
Understand what Disability is (using the social and human rights models of Disability), how content can enable or disable us, and how to make your content more accessible for blind, d/Deaf/hard of hearing folks, people with vestibular conditions, epilepsy, anxiety and more. You’ll also get a masterclass in Disability Justice, taught by the one and only Sulaiman Khan.
- Week 6: Action week - Accessibility in action
Practice creating accessible content, including how to write content that’s quick and easy to understand, how and why to write alt text and image descriptions. Refine your playbook.
- Week 7: Anti-racist communication
Guest expert Collette Phillip and (absolute icon, founder of anti-racist brand consultancy Brand By Me) leads this session on anti-racist communication practices.
- Week 8: Drop-in session
Bring your questions and challenges for group discussion and problem-solving.
- Week 9: Gender-inclusive language
Learn what sex, gender identity, gender presentation (and more) are and how to avoid sexism in communication.
- Week 10: Drop-in session
Another opportunity to clarify what you’re learning, bring questions from your own life, and get feedback on your work.
- Week 11: LGBTQ+ inclusive communication
Learn about gender, sexual orientation, pronouns and more. We’ll deepen our understanding of the spectrum of genders, gender presentations and sexual orientations, learn how to ask for, remember, change, use and offer our pronouns, and cover how to avoid misgendering people, as well as what to do if you do.
- Week 12: Reflection and next steps
Review your progress, finalise your inclusive and accessible communication playbook, and plan how to put your new skills into practice.
The specifics
When Bold Type is
We meet every Tuesday from 10am to 12pm, starting on Tuesday 14th January 2025 and ending on Tuesday 1st March.
Session 1: Tuesday 14th January
Session 12: Tuesday 1st March
How long sessions are
Sessions are every Tuesday from 10am to 12pm.
(Confusingly, the UK clocks will change during the time that we meet! You won’t need to think about time zones because all the calendar invites will go into your calendar at the correct time.
So sessions will always be from 10am to 12pm UK time.
That will be 10am to 12pm GMT from January through to March.
How much time you’ll need
You'll need about 3 to 4 hours per week, including watching pre-recorded videos, attending live sessions, and completing exercises.
You should aim to join all sessions live, but of course life happens. If you can’t join a live session, don’t worry!
All Zoom sessions are recorded.
What happens after the course
Throughout the course, you’ll be part of a Slack community.
It’s amazing to see how connected and supportive people already are in this space!
You'll have one private Slack community that's just for you and your coursemates.
You'll also have access to the broader Bold Type community, which is for everyone who is currently or has previously been on the course.
It’s amazing to see how connected and supportive people already are in this space!
People are sharing questions, tips, feedback and offers of support with each other already. I can’t wait to see how it grows.
As part of the Slack community, you’ll get access to:
- exclusive resources (including a resources library with practical guidance on a massive range of topics)
- support from your fellow learners, and
- 1:1 support from me.
Pricing
Employer-funded places
If your employer is paying for your place on the course (12 weeks of teaching plus lifetime access to the Bold Type community) it's £3,000.
There's a group discount for any organisation sending more than 1 person.
If you'd like to send more than 1 person on the course, send us an email on hello@fightingtalk.uk. Let us know how many people you're planning to send, and we'd be delighted to apply a group discount.
Charity places
Charity places are "pay what you can."
Email hello@fightingtalk.uk to apply for a charity place.
Suggested amounts:
- Micro charities: £500
- Small and medium-sized charities: £1000
- Large charities: £2000
Solidarity places
If you don't have access to employer funding and you can't afford a place on the course, you can apply for a free place.
To apply for a free or reduced-price place on the course, email: hello@FightingTalk.uk with “Solidarity place” in the subject line.
Briefly describe who you are, what your work is, and any reasons you need a solidarity place.
Please only share what you're comfortable with and please don’t share anything that would be traumatic for you to share, or information that might put you at risk.
Aim for 50 to 100 words, although of course if you need longer then go for it.
The majority of free places will go to people who are under-invested in, including:
- Black people,
- people of the Global Majority,
- disabled and neurodivergent people,
- LGBTQIA+ individuals,
- women and anyone who’s marginalised for their gender.
Access care
As an inclusive and accessible communication educator, it's no surprise that I take accessibility extremely seriously.
As standard, I make all my masterclasses as accessible as possible for a range of people. Every aspect of how I teach, from the way I create my training deck to how I describe images, is designed to work better for Disabled, neurodivergent, tired and distracted people.
In addition to all the standard access arrangements (like describing all visual images and including rest breaks) I work with you to meet any additional access needs you may have.
I will do everything I can to make Bold Type accessible to you.
But I can't guarantee to meet all access needs for the course starting on 14th January.
If you need sign language interpretation into a sign language that is not ASL or BSL, I'll need extra time to arrange this. I'd need to invite you on the next course cohort in 2025.
Image description: Ettie is a white person with light brown hair. She’s wearing a cosy beige jumper, and leaning against a colourful wall. She’s facing to the right, and smiling. Photo by the wonderful Sarah Tulej.
It’s amazing to see how connected and supportive people already are in the Bold Type community! I can’t wait to see you there!
Choose a pricing option
- Preferred optionSplit pay (6x £500.00)6x £500.00
- Preferred optionSplit pay (3x £1000.00)3x £1000.00
- Preferred optionOne-time payment (£3000.00)£3000.00
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How we will store your information
Only I (Ettie) will read the information that relates to solidarity places. But your message will come into a shared inbox. 3 people have access to that shared email inbox, so please be aware that 2 other people could technically see your message.
We take security seriously, and will never share your personal information.
We will also delete your information after the solidarity places have been allocated. You can also ask us to delete this information at any time and we will delete it on our side (although this won’t delete sent messages on your side).